Beneath AnalyticsAI Consulting & Development · Tracking & Analytics
AI that works in production, on data you can trust.
We build AI that works in production and the tracking that tells you the truth: applied AI, workflow automation, GA4, Mixpanel and consent management, delivered by senior engineers.
Two things, done properly.
Build the AI, and make sure the data under it is measured accurately and collected within the rules.
AI Consulting & Development
We find where AI pays back, then build it: applied AI and LLM features, workflow automation, data science and the data platforms they run on. Senior engineers, shipped to production.
- Applied AI
- AI Workflow Automation
- Data Science
- AI & Software Development
- AI-Ready Data Platforms
- Cloud Implementation
Tracking & Analytics
We design tracking you can trust and defend: GA4 and server-side tagging, product analytics, consent management and measurement that holds up under GDPR. Certified for Usercentrics, Mixpanel and GA4.
- Analytics Implementation
- Consent Management
- Product Analytics
- Marketing Measurement
- Conversion Rate Optimisation
- Analytics & Business Intelligence
From first call to production.
Snapshot
A free 30-minute session. You leave with a one-page opportunity map, whatever you decide next.
Scope
A fixed first deliverable and a plain-language plan. No account managers, direct access to the engineers.
Build
Testable iterations, in production weekly, with your team in the loop.
Hand over
You own the code, the documentation and the tracking plan, and we stay on if you want us to.
Proof, not promises.
Independent ratings, delivery numbers, and what clients say when we are not in the room.
65+
Engagements delivered since 2020
12+
Countries served
95%
Client retention
5.0
Clutch rating
4×
Faster feature delivery with AI-assisted development
“We are highly impressed with the quality of their work and deliverables. They never missed at any given time.”
Haresh G Makwana Founder, Financial Services “He's extremely selfless and any client would be lucky to work with him. He helped us set up our entire analytics system and even looked into our codebase to give very exact instructions.”
COO Language Education Startup
Read all reviews on Clutch(opens in a new tab)
Certified partners
- Usercentrics Certified Partner
- Mixpanel Certified Partner
- Google Analytics 4 Certified Partner
- AWS Consulting Partner
Trusted by
- Just Salad
- Mint Talent
- Ovation Ventures
- Say Speaking
- Stanford Symbol
- CH Care
- Famalo
The stack we work in.
Everything we implement, integrate and keep running, grouped by what it does.
Analytics & measurement
- Amplitude
- GA4
- Google Tag Manager
- GTM Server-Side
- Matomo
- Mixpanel
- Segment
Automation & agentic AI
- ChatGPT
- Claude
- Gemini
- LLMs
- n8n
BI & reporting
- Looker Studio
- Power BI
- Tableau
Cloud & DevOps
- AWS
- Azure
- Docker
- Google Cloud
- Kubernetes
- Terraform
Consent & privacy
- Google Consent Mode v2
- Usercentrics
Data & warehousing
- BigQuery
- ClickHouse
- dbt
- Snowflake
Engineering
- FastAPI
- Next.js
- PostgreSQL
- Python
- REST / GraphQL
Marketing platforms
- Google Ads
- Meta CAPI
- TikTok Pixel
Products, not projects.
Two products live, one in early access: built from the repetitive measurement problems we kept solving by hand on client projects.
Analytics Operating System
BlayerAI
Reliable analytics data, by default.
Your analytics operating system. BlayerAI automates tracking validation, event verification, and reporting pipelines so your data is reliable by default. Built by analytics practitioners who know that broken tracking costs more than bad decisions.
Blind Hiring Platform
TalPool
Hiring that sees people, not patterns.
A blind-hiring platform. Candidates answer video questions written for the role, reviewers see the answers without names, photos or CVs, and identity is revealed only when you choose, with a decision trail behind every step.
- Launching soon
Insurance in Plain English
InsureIQ
Know what you are covered for before you need it.
InsureIQ turns policy small print into plain English: what is covered, what is excluded, the limits and the excess. Keep every policy in one secure vault and ask questions in your own words, with answers grounded in your documents.
Work, measured.
Three recent engagements, shown the way we report them: the number that changed.
eCommerce
3.4×
Attribution accuracy
Attribution rebuild for a €15M eCommerce brand.
eCommerce retailer, €15M GMV
FinTech
67% reduction
Reporting time
Automated compliance reporting for a payments business.
Payments processing company
SaaS
4.2% to 2.8%
Monthly churn
Churn prediction model for a SaaS business losing 4% per month.
B2B SaaS company, project management tools
Latest thinking.
Field notes from the clusters we are known for: tagging, compliance reporting and attribution.
- Data Engineering28 September 2026
BigQuery or ClickHouse for Your First Warehouse?
The first warehouse decision locks in cost structure and skills for years. Here is the honest trade-off between BigQuery and ClickHouse for a team picking for the first time.
8 min readRead article - Intelligent Automation21 September 2026
What Irish SMEs Actually Automate First (And What They Should Not)
Invoicing, reporting, and triage are where SME automation pays back fastest. Here is how to pick the first workflow, and the traps that eat the budget.
7 min readRead article - Server-Side Tagging14 September 2026
Consent Mode and Server-Side Tagging: What Each One Actually Fixes
Two tools, two jobs, endless confusion. What Consent Mode actually does, what server-side actually recovers, and the order to implement them in.
7 min readRead article
Get your Free AI Readiness Snapshot
A 30-minute session, no pitch: you get a one-page opportunity map showing where AI can make a real difference in your business.