Beneath AnalyticsInsights
Questions worth answering properly.
Every article opens with the answer, then earns it: what changes, what it costs, and what it will not fix. The clusters below cover measurement, automation, AI enablement, and data engineering, the work we do every week. Filter by cluster, or read them in order.
Filter by cluster.
Each chip narrows the list to one cluster; All resets it. Every card shows its tags, reading time, and publication date.
- Server-Side Tagging
Server-Side Tagging vs Client-Side GA4: What Actually Changes
Server-side tagging is not just about bypassing ad blockers. Here is a practical breakdown of when it matters, when it does not, and what the migration actually involves.
- Server-Side Tagging
- Client-Side GA4
- GTM Server-Side
- Google Tag Manager Server
- Server-Side vs Client-Side
6 min readRead article - Compliance Automation
How to Automate Compliance Reporting Without Replacing Your Stack
Compliance reporting does not have to mean a six-figure platform purchase. Here is how to automate 80% of your reporting workflow using tools you probably already have.
- Compliance Reporting Automation
- FinTech Compliance
- Automated Reporting
- Regulatory Reporting
- Data Pipeline Automation
7 min readRead article - Attribution
Why Last-Click Attribution Is Costing Your eCommerce Business More Than You Think
Most eCommerce businesses still rely on last-click attribution. Here is why that model is quietly misallocating your marketing budget, and what a proper attribution framework actually looks like.
- Last-Click Attribution
- eCommerce Attribution
- Marketing Attribution Model
- Multi-Touch Attribution
- GA4 Attribution
6 min readRead article - AI Enablement
From LLM Prototype to Production: What Actually Breaks
Demos are easy; production is where LLM projects stall. Here is what breaks between the two, what it costs to fix, and the order to fix it in.
- LLM in Production
- AI Engineering
- LLM Evaluation
- MLOps
- AI Prototyping
8 min readRead article - Server-Side Tagging
Consent Mode and Server-Side Tagging: What Each One Actually Fixes
Two tools, two jobs, endless confusion. What Consent Mode actually does, what server-side actually recovers, and the order to implement them in.
- Consent Mode
- Server-Side Tagging
- GDPR Tracking
- GA4
- Cookie Compliance
7 min readRead article - Intelligent Automation
What Irish SMEs Actually Automate First (And What They Should Not)
Invoicing, reporting, and triage are where SME automation pays back fastest. Here is how to pick the first workflow, and the traps that eat the budget.
- Business Automation
- SME Operations
- Workflow Automation
- n8n
- Reporting Automation
7 min readRead article - Data Engineering
BigQuery or ClickHouse for Your First Warehouse?
The first warehouse decision locks in cost structure and skills for years. Here is the honest trade-off between BigQuery and ClickHouse for a team picking for the first time.
- BigQuery
- ClickHouse
- Data Warehouse
- Data Engineering
- Analytics Stack
8 min readRead article
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Editorial note
We publish 2–3 question-format posts a month, each one feeding the pillar articles above rather than replacing them. The pillars are edited in place when the platforms change, so the URLs keep the rankings they have earned.
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