Beneath AnalyticsTracking & Analytics
Marketing Measurement
Marketing measurement gives you one trustworthy view of performance across every platform: Meta CAPI, TikTok Pixel, consent-based tracking, clickstream events, and cross-platform attribution, plus Mixpanel product analytics where the product is the funnel. Conversion tracking is verified end to end, so spend decisions rest on data you can defend.
Technology we use
- Analytics & measurement
- GA4GTM Server-SideMixpanel
- BI & reporting
- Looker Studio
- Data & warehousing
- BigQuery
- Marketing platforms
- Google Ads
What this includes.
We wire up the full measurement stack for paid and organic marketing: server-side conversion APIs, consent-compliant collection, unified clickstream data, and attribution across platforms. You know which channels create customers, which only take credit, and what every conversion actually costs.
Meta CAPI and TikTok Pixel
Server-side conversion APIs and pixel setups that survive browser restrictions, so ad platforms receive the events they need to optimise against.
Consent-based tracking
Consent Mode, first-party collection, and EU-hosted tagging that keep measurement compliant without blanking your data for every visitor who arrives.
Cross-platform attribution
Ad platform, website, and product data joined in BigQuery to show which channels actually create customers across the full journey, not just the final click.
Conversion tracking verification
End-to-end checks from click to backend conversion, with test purchases and data-layer audits so reported conversions match what your systems recorded.
Product analytics
Mixpanel event tracking for in-product behaviour: onboarding, activation, retention, and feature adoption, delivered by a partner-certified team.
What changes when it lands.
CAPI and Pixel event coverage
Signal quality
Consent-based, first-party collection
Compliance
Cross-platform view in one place
Attribution
Common questions.
Browser restrictions, consent drop-off, and blocked pixels lose events before they leave the page. Server-side conversion APIs recover most of that signal, and we verify the numbers against your own records.
No, when it is built correctly. Collection stays consent-gated, data is processed in a first-party or EU-hosted context, and personal data is redacted before it reaches any advertising platform.
Yes, within limits. Server-side collection, consent Mode modelling, and warehouse-side joining of ad and transaction data give a defensible cross-platform picture even as third-party identifiers disappear.
Yes. We are Mixpanel partner certified and implement product analytics alongside web analytics, so marketing measurement and in-product behaviour sit in one coherent event taxonomy.
Related solutions.
- Tracking & Analytics
Analytics Implementation
Analytics implementation is the full measurement stack, done correctly: GA4 with server-side tagging, event and data-layer design, BigQuery as the single source of truth, and dashboards your team trusts. Tracking stays accurate through ad blockers and privacy changes, and every event is documented and tested before it goes live.
View solution - Tracking & Analytics
Conversion Rate Optimisation
Conversion rate optimisation turns existing traffic into more revenue through a structured experimentation programme. Beneath Analytics audits funnels and landing pages, prioritises hypotheses by expected impact, runs statistically valid A/B tests, and ships the winners, so decisions come from evidence instead of opinion and improvements compound month over month.
View solution - Tracking & Analytics
Consent Management
Consent management means Beneath Analytics configures and integrates a consent management platform, as a Usercentrics certified partner, so that tags, pixels and analytics only fire after a visitor has agreed, and so that you keep a clear record of what each visitor agreed to. We connect consent to GA4, Google Ads, Meta and server-side tagging, so your data stays usable and your setup stays compliant.
View solution
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