Beneath AnalyticsTracking & Analytics
Product Analytics
Product analytics means Beneath Analytics designs the event tracking that shows how people actually use your product: onboarding, activation, retention and feature adoption, measured in Mixpanel and GA4 as certified partner of both. We define one event taxonomy, implement it in your code, and build the funnels and cohorts your team uses to decide what to build next.
Technology we use
- Analytics & measurement
- GA4GTM Server-SideMatomoMixpanel
- BI & reporting
- Looker Studio
- Data & warehousing
- BigQuery
What this includes.
Behavioural data is only useful when events are named consistently, captured reliably and tied to users correctly. We plan the tracking, implement it, verify it, and teach your team to read it.
Event taxonomy and tracking plan
A documented plan of events, properties and user identities, agreed before any code is written, so every team reads the same data.
Mixpanel implementation
Client-side and server-side instrumentation, identity resolution, funnels, retention and cohort reports configured around your product's key moments.
GA4 and product analytics together
Marketing and in-product behaviour on one coherent taxonomy, so acquisition can be connected to activation and retention.
Consent-aware tracking
Events respect each user's consent choice, with the setup handled alongside our consent management work.
What changes when it lands.
Mixpanel and Google Analytics certified
Partner status
Documented before build
Tracking plan
Verified in production
Delivery standard
Common questions.
They answer different questions. GA4 is strong for acquisition and web reporting; Mixpanel for what users do inside a product: funnels, retention and cohorts. Many teams need both, and we design them to share one event taxonomy.
A focused tracking plan and first implementation typically takes a few weeks, depending on product size and how many platforms are involved. We start with the handful of events that drive decisions rather than tracking everything.
Yes. We audit current events for naming, duplication and gaps, then migrate to a clean taxonomy, keeping historical reporting usable where possible.
Related solutions.
- Tracking & Analytics
Analytics Implementation
Analytics implementation is the full measurement stack, done correctly: GA4 with server-side tagging, event and data-layer design, BigQuery as the single source of truth, and dashboards your team trusts. Tracking stays accurate through ad blockers and privacy changes, and every event is documented and tested before it goes live.
View solution - Tracking & Analytics
Consent Management
Consent management means Beneath Analytics configures and integrates a consent management platform, as a Usercentrics certified partner, so that tags, pixels and analytics only fire after a visitor has agreed, and so that you keep a clear record of what each visitor agreed to. We connect consent to GA4, Google Ads, Meta and server-side tagging, so your data stays usable and your setup stays compliant.
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