Beneath AnalyticsIndustry
Real Estate
Property businesses get enquiries from portals, ads and their own website, then lose track of which ones were worth the money. We make every enquiry carry its source into the CRM, score leads on how past ones converted, and give sales a live pipeline view in place of a weekly manual pack.
Where this sector loses ground.
For agencies, developers and property groups. We connect listing, enquiry and campaign data, so you can see where demand is forming and which marketing spend leads to viewings that become deals.
Leads treated all the same
Every enquiry gets equal attention, so sales time goes to whoever wrote first and not to the people most likely to transact.
Marketing spend with no source data
Portal, paid and organic enquiries reach the CRM without a reliable source, so cost per qualified lead cannot be measured.
Pricing without demand evidence
Prices rest on comparable anecdotes, not on how quickly enquiries arrive and how fast similar properties sell.
Pipeline reports built by hand
Weekly pipeline packs are compiled from CRM exports, which is slow and already out of date by the time of the meeting.
How we work in this sector.
Sequence matters: govern the data first, make every reported number traceable, then build the models and automation that act on it.
Capture the source of every enquiry from portals, website and campaigns into the CRM.
Score leads using your own conversion history, so sales effort follows likelihood to transact.
Model pricing and demand from enquiry speed, absorption and seasonality for the segments you operate in.
Replace the manual weekly pack with a live pipeline dashboard.
Where this usually starts.
The solutions we most often deploy in this sector. Each page sets out the capabilities, platforms, and outcomes you can expect.
- Tracking & Analytics
Marketing Measurement
Marketing measurement gives you one trustworthy view of performance across every platform: Meta CAPI, TikTok Pixel, consent-based tracking, clickstream events, and cross-platform attribution, plus Mixpanel product analytics where the product is the funnel. Conversion tracking is verified end to end, so spend decisions rest on data you can defend.
View solution - Tracking & Analytics
Analytics & Business Intelligence
Analytics and business intelligence means Beneath Analytics turns your tracked data into decisions: attribution modelling, predictive models, and dashboards built around the questions your team actually asks and adopted by the people who use them.
View solution - Tracking & Analytics
Conversion Rate Optimisation
Conversion rate optimisation turns existing traffic into more revenue through a structured experimentation programme. Beneath Analytics audits funnels and landing pages, prioritises hypotheses by expected impact, runs statistically valid A/B tests, and ships the winners, so decisions come from evidence instead of opinion and improvements compound month over month.
View solution
Common questions.
Yes, plus the campaign and website data that feeds it. The value comes from joining them, and that usually begins as a data quality job before it becomes a modelling job.
Yes. Scores are calculated in your warehouse or automation layer and written back to the CRM, so sales stay in the tool they already use.
Two or more years of transactions and enquiries is a good base. A first model is checked against what actually sold before anyone relies on it, and we say plainly if the history is too thin.
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