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Beneath Analytics

Analytics Operating System

BlayerAI

BlayerAI is Beneath Analytics' analytics operating system: it automates tracking plan enforcement, event validation, anomaly detection, and reporting pipelines so your data stays reliable without a person checking it. Built by practitioners who know that broken tracking costs more than bad decisions, it turns measurement quality into a default rather than a project.

Reliable analytics data, by default.

Features

What it does.

Your analytics operating system. BlayerAI automates tracking validation, event verification, and reporting pipelines so your data is reliable by default. Built by analytics practitioners who know that broken tracking costs more than bad decisions.

  • Automated tracking plan enforcement

    Your tracking plan becomes executable: events that drift from the agreed schema are flagged before they pollute reports and models.

  • Real-time event validation

    Every incoming event is checked for structure, required parameters, and types as it arrives, so broken payloads surface in minutes rather than at month end.

  • AI-powered anomaly detection

    Unusual drops or spikes in events, sessions, and conversions are detected automatically and routed to the person who can fix them.

  • Cross-platform data reconciliation

    GA4, ad platforms, and your warehouse are compared continuously, so the numbers in each place agree before anyone argues about them in a meeting.

Get started

Ready when you are.

Visit the BlayerAI site to get started, or talk to us first if you want a hand wiring it into your stack.

Questions

Common questions.

Teams whose decisions depend on analytics data: marketing, product, and data teams who have been burned by tracking silently breaking and want measurement quality to be monitored rather than assumed.

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